Keyword research
We look at what people near you search for on Google and how often (using Google Keyword Planner data), and pick the phrases that turn into customers. Refreshed every quarter.
Brand building · monthly
Brand building – so more people choose you.
We find out what your customers search for and what your competitors do well. Then we work from that every month: improving your website and running your Google Business Profile and social page. In one pair of hands, for one monthly fee – and every month you see in writing what happened and what it brought.
What the monthly fee covers
You're not buying posts, but a system that brings customers.
Competitor analysis
The websites, Business Profiles, reviews and social pages of your 3–5 strongest local competitors: where they're ahead, and where you can overtake them. You get the results in writing.
Ongoing optimisation of your website
On the website we built for you: new or expanded content for the chosen keywords every month, speed improvements, and fine-tuned call and booking buttons – based on Search Console data.
Social media management
8 Facebook posts a month: copywriting, image editing, scheduling, in your brand style. An on-site photo shoot to start, with 30 edited images. Nothing goes live without your approval.
Google Business Profile
Posts, fresh photos, accurate opening hours, and a reply to every review – in map results, this is where people decide whom to call.
Monthly report
On one page: how many people found you and where from, how many tapped to call or get directions, what changed, and the plan for next month.
How we work on social media
We post the same way on our own page.
COGMA's own Facebook posts. The photos are free-to-use images from Pexels.
Pricing
Brand building
from €125 / monthminimum 6 months
- Keyword research and competitor analysis, in writing
- Ongoing optimisation of your website based on the data
- 8 Facebook posts a month, an on-site photo shoot to start
- Google Business Profile: posts, photos, replies to reviews
- A monthly report and next month's plan
Why in one pair of hands?
Because what we learn from searches and competitors goes into your website, your Business Profile and your posts at the same time – not three people pulling in three directions. Ongoing website optimisation (from €65/month on its own) is included, so you don't pay for it twice.
Add-ons
- Extended plan: +4 posts and 2 stories a week – from +€40/month
- Instagram management with stories – from +€40/month
- Ad management: campaign, targeting, optimisation, report – from +€50/month
- Extra photo shoot – from €75 per shoot
Not included
You pay the ad budget directly to Meta or Google; it's not part of the fee.
We don't charge VAT (exempt small business), so the price shown is the full price.
How does it start?
01
We assess
Keyword research and competitor analysis: who your customers are, what they search for, who your competitors are.
02
We plan
A written brand-building plan: message, tone of voice, keywords and a schedule for the next 6 months.
03
We take photos
An on-site shoot: your offer, the interior, the team – 30 edited images for the website and the posts.
04
We work and measure monthly
Website, Business Profile, social page – and at the end of the month a report on what worked.
Frequently asked questions
How much does brand building cost?
From €125/month, for at least 6 months. It includes keyword research, competitor analysis, ongoing optimisation of your website, your Google Business Profile, 8 Facebook posts a month with an on-site photo shoot to start, and the monthly report. No VAT is charged, so this is the full price.
How much does Facebook page management cost?
With us, social media management is part of brand building: 8 posts a month with copywriting, image editing and scheduling, starting with an on-site photo shoot, from €125/month – and for the same fee your website and Google Business Profile keep improving. Instagram and ad management are available as add-ons.
Why a minimum of 6 months?
Because search rankings and social media results take months to build: the first month is for research and planning, and the effect usually shows in the numbers after a few months.
Can I order it without a website?
Brand building is built on a website we made, because that's what we can measure and improve. If you don't have one yet, we'll build it (from €200); if it was made elsewhere, we'll rebuild it (from €275).
Do you guarantee more customers?
No – nobody can honestly guarantee that. What we do: every month we work on what the numbers show brings customers, and the report shows you exactly what happened.
Will anything go live without my approval?
No. Every post goes live only after you approve it.
Do you manage ads too?
Yes: campaign, targeting, optimisation and reporting, from +€50 a month. You pay the ad budget directly to Meta or Google.
Let's build your brand
Tell us what you do and where – we'll look at what people search for near you and suggest how to start.